Samsung once again led the global smartphone market in the second quarter of this year (April 2021 to June 2021), but the company needs to be careful because Xiaomi is approaching dangerously. Although Apple’s iPhone 12 has shipped more than 100 million units since its launch, it has fallen to third place in the world.
According to the latest data from market research company Canalys, Samsung’s share of the global smartphone market is 19%, with an annual growth rate of 15%, which means that the company’s smartphone business overall is better than last year. The Galaxy S21 series is better than the Galaxy S20 series. In addition, Samsung has also launched a large number of Galaxy A and Galaxy M mid-range smartphones, which has promoted the company’s business development.
Samsung once again dominated the global smartphone market in the second quarter of this year (April 2021 to June 2021), but the company must be careful because Xiaomi is close to a dangerous distance. After that, Apple’s world ranking fell to third place.
In the second quarter of 2021, Apple achieved a moderate annual growth rate of 1% and successfully occupied a 14% share of the global smartphone market. However, the company is expected to launch the iPhone 13 series in September, which may bring a big boost for the fourth quarter of 2021. This means that Samsung’s upcoming foldable smartphones Galaxy Z Flip 3 and Galaxy Z Fold 3 will face fierce competition from Apple in the last quarter of this year. The early release of Galaxy S21 FE may help Samsung, but the release seems to have been delayed.
Other Chinese smartphone manufacturers OPPO and Vivo recorded significant growth in the second quarter of 2021, each with a 10% market share. OPPO, Vivo and Xiaomi are all growing in Asia, Europe, Latin America and Africa, and Samsung needs a defensive strategy.
Xiaomi’s shipments in Latin America increased by more than 300%, in Africa by 150%, and in Western Europe by 50%. According to Canalys, Xiaomi’s goal should be to increase the sales of high-end phones such as the Mi 11 Ultra, but this smartphone manufacturer will continue to face challenges from other Chinese brands with similar goals, such as Oppo and Vivo.
Apple is now pushed back to fourth place with a market share of 14%, while Oppo and Vivo have seen substantial growth of 10%, although nothing can exceed Xiaomi’s 83% in the second quarter of 2020.